Prince William, the nation’s future King, wants to ‘modernise’ The Firm and make the ageing establishment ‘more relatable,’ an insider has claimed.
The Duke of Cambridge, 38, is the second in line to the throne after his dad Prince Charles.
In a recent poll it was revealed that people want the Crown to by-pass the Prince of Wales and go straight to William when the Queen’s reign ends.
Pollsters Deltapoll found that he had a 20-point lead – 47% to 27% – over his dad Prince Charles in a blow to the heir’s popularity.
Incumbent Queen Elizabeth II, who is 95, has ruled for longer than any other Monarch in British history. Her husband Prince Philip died aged 99 earlier this year.
In an interview with Us Weekly a source claimed that Prince William was ‘already thinking about the future of the Monarchy and the changes he will make.’
They said: “While he respects protocol, he plans to modernize some aspects and is making it his mission to be more relatable than previous generations.
“He and Kate have successfully created a healthy balance of openness [in the public eye] while maintaining the sense of mystery that surrounds the royal family and keeps us engaged.
“William accepts that being in the spotlight is part of the job, and is fine with it. He takes his future role as King and seriously and sees at as a great honour and privilege to be in his position. The Monarchy and his family will always come first.”
Earlier on Wednesday he and his wife Kate Middleton launched their own YouTube channel in an effort to expand their global reach after previously sharing content from their engagements and foreign tours to their 15million followers on Twitter and Instagram.
In a welcome video, the pair can be seen sitting on a sofa and talking to the camera as they make jokes together.
It comes after Prince William and Kate Middleton shared footage of themselves playing with their three children to mark their 10th wedding anniversary.
The couple, who tied the knot in a ceremony watched by more than two billion people on April 29, 2011, said they are “enormously grateful” for the support they’ve received.