Apple has unveiled a range of new ultra-thin iMacs in an eye-popping colours in its first big product launch of 2021.
It also unveiled the long anticipated AirTag, which can be attached to prized items like your bag or keys and track them using the iPhone and Apple’s ‘Find My’ network.
The tech giant launched its slimmest computer yet which its says boasts improved camera and audio and ‘touch ID’ fingerprint technology for the first time, at Tuesday’s ‘Spring Loaded’ online event.
Apple also introduced a line of new iPad Pros that use the same chip as its computers, rather than a beefed up version of the one used in its iPhone.
The iPads will also include additional ports for connecting monitors and 5G connectivity, and are aimed at users who like to create content on the go.
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The company’s CEO Tim Cook launched the new devices and products in the live event on Tuesday.
The launch included a dazzling new hue to add to its range of iPhones.
Cook announced a new purple iPhone, which along with the AirTags will be available for pre-order this Friday and for purchase on April 30.
He also announced a new Podcast app focused on subscriptions, and an update to Apple TV.
Apple was due to launch the hotly-anticipated AirPods 3 last year, but the latest wireless earbuds reveal was delayed due to the onset of the coronavirus pandemic.
At its last product launch in October 2020, the company released the iPhone 12 and iPhone 12 Pro.
Apple also launched its Apple One services bundle on October 30 last year after releasing a new iPad a month earlier.
UK prices for the brand’s latest new products and services are yet to be announced.
But its US prices are set at $29 each for AirTags or four for $99, while the iMac will start at $1,299.