Meghan Markle and Prince Harry are facing questions over their partnership with a brand which sells skin-whitening creams, it is reported.
The Duke and Duchess of Sussex last week announced a multi-year global partnership with Procter & Gamble.
But since news of the deal emerged, P&G’s sale of Olay skin-lightening creams has been brought to people’s attention.
Skin-lightening creams are said to work by reducing the concentration or production of melanin, natural pigment that gives skin its colour.
Alex Malouf, a former P&G executive, said: “Meghan has talked a lot about the issue of race and racism, so this does stick out like a sore thumb.”
Campaigner Nina Davuluri, the first Indian-American to win Miss America, argued skin whitening creams sell a ‘racist’ ideology “that you need white skin to be beautiful, you need white skin to be successful”.
An investigation by The Mail on Sunday found that P&G skincare brand Olay sells White Radiance moisturiser in India, Malaysia and Singapore.
P&G also reportedly sells Olay White Radiance Light Perfecting Essence in the Philippines.
And the MoS said one of their reporters bought Olay Natural White cream in Lagos, Nigeria last week.
It was announced last week that the Sussex’s partnership with the American multinational consumer goods firm will focus on gender equality, more inclusive online spaces, and resilience and impact through sport.
When she was 11, Meghan wrote to the company to object to sexism in a dish soap advert which included the line: “Mothers around America are fighting greasy pots and pans.”
She urged them to change the advert to “people all over America”, which Procter & Gamble subsequently did.
A statement on the Archewell website read: “Archewell Foundation believes that with community, and through compassionate service to others, we can unleash systemic cultural change.
“In service of doing this, and building more compassionate communities, Archewell Foundation announced a multi-year global partnership today with Procter & Gamble
“Through Archewell Foundation, The Duke and Duchess of Sussex are on a mission to build a more equitable and just future for women and girls.
“In this partnership, Archewell Foundation and P&G will put a priority focus on gender equity.”
The Mirror has contacted both a representative for the Sussexes and P&G for comment.