Drinkers are outraged about pub prices rocketing after lockdown, with one punter claiming they paid £7 for a pint in London.
One customer said a pint of Peroni had shot up from £6.40 to £7 after pubs were allowed to reopen outside in England from April 12.
It comes amid reports that breweries are attempting to claw back lockdown losses by charging more for beer kegs.
British pub-goers shared their frustration about soaring prices on social media.
One person, from Walsall, complained about their local pub hiking the prices of pints by 40p after the lockdown.
They tweeted: “Anyone else gone back to their local pub and discovered the prices have gone up quite a lot, my local has put 40p on a pint?
“There’s no justification for that much of a price hike!”
Another drinker, from the south-west, said they paid £3.20 for a drink before the pandemic, but are now forking out £4.70 for a pint.
They wrote: “I paid £3.20 at my local before Covid. Last night it was £4.70 a pint, that’s a massive increase and not something that a lot of people have disposable income for. Not that I want to go frequently just yet, but this curb my visits for the future!”
Raj Trivedi told Mail Online he paid £7 for a pint in Roehampton which would have cost £6.40 before the reopening.
A number of pub-goers have also taken to Twitter to slam the £5.75 price for a pint of Heineken.
One person, who bought a pint in Canary Wharf, London, said the £5.75 price tag was ‘daylight robbery’.
But a spokesperson for the company told MailOnline : “It’s not up to us to dictate pricing in our pubs.
“It’s up to individual pub landlords and our advice is there to help them.
“We know from research that people are prepared to pay a bit more for a pint and are looking forward to getting back to the pub with their friends and family.”
Pub business consultant Marion King said breweries usually increase their prices by between 4p and 5p a year.
However, she said her cider has now shot up by 9p a pint, which she described as ‘absolutely ridiculous’.
She added that her business Monico Leisure Ltd has had to hike prices by 20p due to the increases.
Landlords were reportedly told by pub bosses they should ‘sneak up’ their prices to recover some of the damaging losses caused by the latest lockdown.
Breweries are suggesting a ’40p-a-pint’ increase to claw back cash lost during the pandemic.
Some who run establishments have even been advised by bosses to ‘consider reviewing’ prices, MailOnline reports.
Punters who pay by cards ‘won’t notice the ten per cent hike’, one publican has claimed he was told.
Star Pubs and Bars, which is owned by Heineken UK, cited a study on customers ‘expecting’ rise in drinks prices after a leaked email revealed the step.
One landlord, who requested to remain anonymous, said he was encouraged to apply the increase by the group’s business development manager.
He told the publication: “In their words, they were trying to work out the highest prices we can get from customers while they need beer.
“I took it as trying to get money out of people’s pockets after a very difficult year and point black refused. They also said that most people pay by card now and they don’t really check it, so are putting up prices now as people won’t notice.
“They recommended hiking the prices by about 10 per cent, so roughly 40p on a pint.
“I certainly haven’t heard of anybody else pushing their prices up.
“It makes out that customers are going to be happy to pay extra because they are glad to be back, which I don’t think is right, certainly not in my experience.”
On March 24, Star Pubs and Bars reportedly sent an email to bosses saying: “If you haven’t already, now is the ideal time to consider reviewing your pricing.
“There was a price rise in January and research by KAM Media and CGA reveals almost two thirds of pub-goers expect price increases in pubs when they return.
“They will pay more to help support their local pub following restrictions – as long as they get value for money, so our advice is to do so.”
Mirror Online have approached Star Pubs and Bars for comment.