Thirsty Brits are reportedly set to down five million pints and spend a staggering £1.6 billion in pubs and shops on Friday.
Earlier this week England went into its next stage of a roadmap aimed at easing lockdown restrictions, which saw beer gardens opened up, as well as non-essential retail.
Pub goers were pictured queuing up for their first outdoor beverage in months at the stroke of midnight as rules were relaxed on Monday.
And for the first weekend under the new relaxed regulations punters are expected to give an enormous cash injection into an industry that has been crippled by Covid since the start of the pandemic.
The Sun reports that sales of booze will be double the usual Friday night and it will see 1.5 million people drink five million pints as well as 500,00 bottles of wine at 20,000 pubs and 20,000 restaurants serving outdoors.
About £100million is set to be spent in pubs, while 9.5 million people will sink a total of £1.5billion at the shops, according to study with the Centre for Retail Research by VoucherCodes.co.uk.
The numbers of shoppers and high street spending will reportedly both be 50 per cent more than on Monday, when shops first re-opened.
Kate Nicholls, UKHospitality Chief Executive, was reported to have said: “Bookings are very strong for the first few weeks of outdoor reopening. People are eager to socialise again.”
Professor Joshua Bamfield, director of the Centre for Retail Research, added: “The number of shoppers is increasing as people hear that more and more other people are going shopping.
“And pubs with outdoor space are benefiting from being open for the first time in months, and getting extra custom from shoppers who are out and about.”
It comes amid reports of a surge in booking at the nation’s boozers totalling 14 million as far ahead as July.
A host of venues across the country are even said to be fully booked up to May.
From April 12 pub beer gardens, gyms and non-essential retail were all allowed to re-open their doors after months of being shut down.